Clinically Proven
What it doesn't mean: That anything significant has been “proven.”
Best for: Someone willing to do her own researching of independent
data about ingredients.
Brightening
What it doesn't mean: Lightening, a term regulated by the FDA. A
cream can’t claim it will “lighten” the skin or dark spots unless it contains
the chemical hydroquinone.
Best for: People with mildly uneven skin tone.
What it doesn't mean: That anything significant has been “proven.”
Best for: Someone willing to do her own researching of independent data about ingredients.
What it doesn't mean: Lightening, a term regulated by the FDA. A cream can’t claim it will “lighten” the skin or dark spots unless it contains the chemical hydroquinone.
Best for: People with mildly uneven skin tone.
Fragrance-Free
What it means: The product has no noticeable smell and
usually contains no added artificial or chemical fragrances.
What it doesn't mean: It’s totally free of added substances,
like botanical extracts, that mask the smell of the basic ingredients.
Best for: Sensitive, allergy-prone skin.
Firming
What it doesn't mean: It’s totally free of added substances, like botanical extracts, that mask the smell of the basic ingredients.
Best for: Sensitive, allergy-prone skin.
Firming
What it means: Contains ingredients that help plump up
skin for a fuller look.
What it doesn't mean: Dramatic results. Chances are any
“firming” effects you see will be subtle and not permanent.
Best for: Skin that lacks elasticity.
Lifting
What it doesn't mean: Dramatic results. Chances are any “firming” effects you see will be subtle and not permanent.
Best for: Skin that lacks elasticity.
Lifting
What it means: The product helps repair sagging skin,
fine lines, and wrinkles.
What it doesn't mean: Miracles. “The only thing that can
really lift is the plastic surgeon,” says Annet King, director of training for
the International Dermal Institute.
Best for: Mature skin.
Detoxifying
What it doesn't mean: Miracles. “The only thing that can really lift is the plastic surgeon,” says Annet King, director of training for the International Dermal Institute.
Best for: Mature skin.
Detoxifying
What it means: Helps skin look radiant by expelling
toxins from cells.
What it doesn't mean: Purification. It’s hard to prove that
products can eliminate whatever is actually “toxic” to skin.
Best for: Dull, oily, or acne-prone skins.
Dermatologist-Tested
What it doesn't mean: Purification. It’s hard to prove that products can eliminate whatever is actually “toxic” to skin.
Best for: Dull, oily, or acne-prone skins.
Dermatologist-Tested
What it means: A dermatologist tested the product.
What it doesn't mean: It’s approved and endorsed by a
dermatologist. “The implication is that the dermatologist liked it, but you
don’t know that,” says Murad.
Best for: People who don’t necessarily need a
doctor’s approval.
Restructuring
What it doesn't mean: It’s approved and endorsed by a dermatologist. “The implication is that the dermatologist liked it, but you don’t know that,” says Murad.
Best for: People who don’t necessarily need a doctor’s approval.
What it means: This word implies a hair-care product
will restore hair to its natural structure―before it was damaged with styling
and chemical treatments.
What it doesn't mean: That you can permanently restructure
hair. This is a temporary fix that will leave hair looking and feeling healthier.
Best for: Anyone who damages her hair on a
regular basis with heat styling and coloring.
What it doesn't mean: That you can permanently restructure hair. This is a temporary fix that will leave hair looking and feeling healthier.
Best for: Anyone who damages her hair on a regular basis with heat styling and coloring.
What it means: The product doesn’t contain mineral oil,
plant oils, or lanolin, which can clog pores and irritate skin.
What it doesn't mean: That it won’t cause a reaction. Be
careful that something more irritating―like menthol, eucalyptus, or
camphor―hasn’t been substituted to help the product glide on easily.
Best for: People with oily skin who don't want
to look shiny by lunchtime.
What it doesn't mean: That it won’t cause a reaction. Be careful that something more irritating―like menthol, eucalyptus, or camphor―hasn’t been substituted to help the product glide on easily.
Best for: People with oily skin who don't want to look shiny by lunchtime.
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