Ways to Know What Your Customers Want Before They Buy

The number way to be ahead of your competitors today is this: “The need to understand your customer better, but it's getting harder, not easier.” Why is that true for so many entrepreneurs? Let us count the ways:

•  Customers are less loyal and far less trusting than they used to be. This is especially true in industries whose reputations suffered during the financial crisis—including banking, pharmaceuticals, energy, airlines and media. But even if you're in an unrelated industry, you’re likely to feel some of the same effect. 
• Consumers have more power than ever before, thanks to social media, easy on-line comparison-shopping, and a proliferation of choices. 

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