Since the introduction of android powered smartphones like the Galaxy S3 into the Nigerian market last year, there has been a drop in BlackBerry sales.
Battle of the Giants
Judging from the numerous phone names, one can conclude that the phone market is a worldwide playing field, big enough to fit as many companies as there may be. When specifically considered, this may not be the case for the smartphone market, currently being dominated by Apple, Samsung and Research in Motion (RIM).
There was a time RIM, makers of BlackBerry smartphones, dominated 50 per cent of the market, while Apple and Samsung slacked behind. Not anymore. In the last three to four years, BlackBerry phones have witnessed dropping sales in major markets of the United States and Europe. The same thing is now being witnessed in Nigeria.
Currently, the smartphone market is dominated by Apple and Samsung, which are respectively dominated by their iPhone 5 and Galaxy S3 smartphones.
Power of Pinging
Maybe not in other parts of the world, but in Nigeria, people are still stuck to the whole idea of the BBM functioning as a community that helps people connect and communicate 10 times faster than any other device available in the smartphone market.
Now that Samsung GALAXY smartphone users in Africa have full access to the BBM social network, It can be said that BlackBerry sales are dropping as a result of the takeover by Android-powered smartphones.
Before, when you have 10 people come to buy a phone, about 7 would ask for a BlackBerry, but lately, it’s a 50/50 case of buyers asking for the different smartphones.”
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